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Winepartners Finland was established in 2014 and is today the most ambitious company in the market. Winepartners Finland is part of the Swedish Beverage Group that sells wines and spirits to the Nordic markets since 2005. The goal for Winepartners Finland is to be one of the biggest importers in the country. The Finnish wine market is still young and it has great potential – Finnish customers are interested in wine and are open minded. This gives the opportunity of being part in developing wine culture in Finland, but that cannot be done without the producers and partners. The strength at Winepartners is active everyday collaboration between all three Nordic countries; Finland, Norway and Sweden. The decision making is quick and efficient due to a flat organization and unmatched know-how of the business.